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161
The Many Routes to Price Unfairness Perceptions
The Many Routes to Price Unfairness Perceptions
Monroe, K. B., | Association for Consumer Research | 2005 ,
162
Comparison Process and Consequences of Price Fairness Perceptions
Comparison Process and Consequences of Price Fairness Perceptions
Xia, L., | Association for Consumer Research | 2005 ,
163
Switching between Flat and Linear Pricing Schedules: A Dynamic Advantage for Flat Rates
Switching between Flat and Linear Pricing Schedules: A Dynamic Advantage for Flat Rates
Meyvis, T., | Association for Consumer Research | 2005 ,
164
Maneuvering or Cheating? Perspective-taking and Numerical Anchoring in Price Negotiation
Maneuvering or Cheating? Perspective-taking and Numerical Anchoring in Price Negotiation
Xie G.-X, | Association for Consumer Research | 2011 ,
165
The Effect of Brand Alliance Portfolio on the Perceived Quality of an Unknown Brand
The Effect of Brand Alliance Portfolio on the Perceived Quality of an Unknown Brand
Xiang Fang, | Association for Consumer Research | 2002 ,
166
An Identity Approach to Prosumption- A Case of Bacalhau Prosumption in Brazil
An Identity Approach to Prosumption- A Case of Bacalhau Prosumption in Brazil
Guilhoto L.F.M, | Association for Consumer Research | 2011 ,
167
Bounded Defensive: Advertising Deception, Deception Knowledge, and Meta-cognitive Expectancies
Bounded Defensive: Advertising Deception, Deception Knowledge, and Meta-cognitive Expectancies
Xie G.-X, | Association for Consumer Research | 2011 ,
168
Can Consumers Cope with Visual Rhetorical Figures in Advertising?
Can Consumers Cope with Visual Rhetorical Figures in Advertising?
Andrews S, | Association for Consumer Research | 2011 ,
169
To Punish or to Forgive: Examining the Effects of Consumer Penalties on Perceptions and Behavioral Intentions towards the Service Provider
To Punish or to Forgive: Examining the Effects of Consumer Penalties on Perceptions and Behavioral Intentions towards the Service Provider
Xia L, | Association for Consumer Research | 2011 ,
170
Co-Branding with an Emotional Brand: Identity Threat and Coping Strategies among Loyal Consumers
Co-Branding with an Emotional Brand: Identity Threat and Coping Strategies among Loyal Consumers
Xiao N, | Association for Consumer Research | 2011 ,
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