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151
Tell the Truth: The Effects of Disclosure in Word-of-Mouth Marketing
Tell the Truth: The Effects of Disclosure in Word-of-Mouth Marketing
Abendroth L, | Association for Consumer Research | 2011 ,
152
Brand Anthropomorphization: A Homocentric Knowledge Activation Perspective
Brand Anthropomorphization: A Homocentric Knowledge Activation Perspective
Puzakova M, | Association for Consumer Research | 2011 ,
153
Can You Say ``No'' to Being a Sustainable Consumer?
Can You Say ``No'' to Being a Sustainable Consumer?
Oh S, | Association for Consumer Research | 2011 ,
154
Maneuvering or Cheating? Perspective-taking and Numerical Anchoring in Price Negotiation
Maneuvering or Cheating? Perspective-taking and Numerical Anchoring in Price Negotiation
Xie G.-X, | Association for Consumer Research | 2011 ,
155
Saying No to Tattoos and Yes to Safe Sex: Ego-Depletion May Help Boost Self-Regulation
Saying No to Tattoos and Yes to Safe Sex: Ego-Depletion May Help Boost Self-Regulation
Lisjak M, | Association for Consumer Research | 2011 ,
156
The Impact of Price on Preference Consistency over Time
The Impact of Price on Preference Consistency over Time
Lee K.Y, | Association for Consumer Research | 2011 ,
157
Introducing the WOM Transmitter in Generational Word of Mouth: Why Consumers Refuse to Transmit Positive or Negative Word of Mouth
Introducing the WOM Transmitter in Generational Word of Mouth: Why Consumers Refuse to Transmit Positive or Negative Word of Mouth
Dost F, | Association for Consumer Research | 2011 ,
158
Developing a Dissertation Idea
Developing a Dissertation Idea
Andrade E.B, | Association for Consumer Research | 2011 ,
159
Bandwagon, Snob and Veblen Effects in Luxury Consumption
Bandwagon, Snob and Veblen Effects in Luxury Consumption
Kastanakis M, | Association for Consumer Research | 2011 ,
160
All My Children: Fostering Diverse Approaches to Consumer Well-Being Research
All My Children: Fostering Diverse Approaches to Consumer Well-Being Research
Agrawal N, | Association for Consumer Research | 2011 ,
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