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151
Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands
Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands
Liu, J.-Y. M, | Association for Consumer Research | 2007 ,
152
The Effect of Discounting the Influence of Sources of Information on Choice and Product Perceptions
The Effect of Discounting the Influence of Sources of Information on Choice and Product Perceptions
Espinoza, F., | Association for Consumer Research | 2007 ,
153
The Appeal of Others: How to Avoid the Self-Positivity Bias
The Appeal of Others: How to Avoid the Self-Positivity Bias
Aditya, S, | Association for Consumer Research | 2007 ,
154
CAM: A Spreading Activation Network Model of Subcategory Construction
CAM: A Spreading Activation Network Model of Subcategory Construction
Katona, Z, | Association for Consumer Research | 2007 ,
155
Compulsive Buying Questionnaire and Repression: The Impact of Hot vs Cold Data on General and Gender Scoring
Compulsive Buying Questionnaire and Repression: The Impact of Hot vs Cold Data on General and Gender Scoring
Pombet, F, | Association for Consumer Research | 2007 ,
156
Affect Without Cognition
Affect Without Cognition
Ma, J, | Association for Consumer Research | 2007 ,
157
Consumers Tripping Over Their Roots
Consumers Tripping Over Their Roots
Russell, D., | Association for Consumer Research | 2007 ,
158
It Doesn't Happen to Mine: A Study of the My-Own-Product Positivity Bias for a Defective Product Management
It Doesn't Happen to Mine: A Study of the My-Own-Product Positivity Bias for a Defective Product Management
Kim, J. I, | Association for Consumer Research | 2007 ,
159
How Consumers Are Affected by the Framing of Numerical Information
How Consumers Are Affected by the Framing of Numerical Information
Kwong, J. Y. Y, | Association for Consumer Research | 2007 ,
160
Contribution of the Concept of Identity to the Understanding of Responsible Consumer Behavior: Application to the Consumption of Fair Trade Products
Contribution of the Concept of Identity to the Understanding of Responsible Consumer Behavior: Application to the Consumption of Fair Trade Products
Ozcaglar-Toulouse, N., | Association for Consumer Research | 2007 ,
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