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151
Breaking Promises: The Role of Psychological Contract Breach in Mediating the Relationship between Marketing Practices and Brand Evaluations
Breaking Promises: The Role of Psychological Contract Breach in Mediating the Relationship between Marketing Practices and Brand Evaluations
Zweig, D., | Association for Consumer Research | 2005 ,
152
Augmenting Affect and Discounting Cognition: Consumers' Attitudes Toward Environmentally Friendly Products
Augmenting Affect and Discounting Cognition: Consumers' Attitudes Toward Environmentally Friendly Products
Bulbul, C., | Association for Consumer Research | 2005 ,
153
Sadness, Anxiety and the Ordering of Future Events
Sadness, Anxiety and the Ordering of Future Events
Raghunathan, R., | Association for Consumer Research | 2005 ,
154
The Future is Colored Pink or Blue: The Effect of Mood and Sequences of Prediction on Affective Forecasting
The Future is Colored Pink or Blue: The Effect of Mood and Sequences of Prediction on Affective Forecasting
Patrick, V. M., | Association for Consumer Research | 2005 ,
155
Feeling the Future Now: The Influence of Affect on Preferences, Predictions and Perspectives
Feeling the Future Now: The Influence of Affect on Preferences, Predictions and Perspectives
Patrick, V. M., | Association for Consumer Research | 2005 ,
156
Does Being Glued to the Tube Mean Sticky Brand Associations? Consumer Television Connectedness and the Enrichment of Brand Meanings and Associations
Does Being Glued to the Tube Mean Sticky Brand Associations? Consumer Television Connectedness and the Enrichment of Brand Meanings and Associations
Russell, C. A., | Association for Consumer Research | 2005 ,
157
Self-Construal, Reference Groups and Brand Meaning
Self-Construal, Reference Groups and Brand Meaning
Escalas, J. E., | Association for Consumer Research | 2005 ,
158
Through the Looking Glass: How a Brand's Malleability Mirrors the Self
Through the Looking Glass: How a Brand's Malleability Mirrors the Self
Yorkston, E. A., | Association for Consumer Research | 2005 ,
159
Me, My Self, and My Brands
Me, My Self, and My Brands
Schau, H. J., | Association for Consumer Research | 2005 ,
160
Conditional Coupons: Preference Uncertainty and Spending Goals
Conditional Coupons: Preference Uncertainty and Spending Goals
Lee, L., | Association for Consumer Research | 2005 ,
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