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151
Brands as Means in Consumer Goal Systems
Brands as Means in Consumer Goal Systems
Zhang, M., | Association for Consumer Research | 2005 ,
152
The Application of Goal Systems Theory to Consumer Behavior
The Application of Goal Systems Theory to Consumer Behavior
Mitchell, A., | Association for Consumer Research | 2005 ,
153
What Happens between the Memory Option and the Stimulus Option? Attribute Valence and Information Retrieval in Mixed Choice
What Happens between the Memory Option and the Stimulus Option? Attribute Valence and Information Retrieval in Mixed Choice
Palmeira M, | Association for Consumer Research | 2011 ,
154
Staying Warm in the Winter: Seeking Psychological Warmth to Reduce Physical Coldness
Staying Warm in the Winter: Seeking Psychological Warmth to Reduce Physical Coldness
Zhang Y, Risen J, | Association for Consumer Research | 2011 ,
155
New Business, New Babies: Proposing a Sociological Analysis of Consuming Early Childhood Development Service in China
New Business, New Babies: Proposing a Sociological Analysis of Consuming Early Childhood Development Service in China
Zhang G, | Association for Consumer Research | 2011 ,
156
Are Bad Reviews Stronger than Good? Asymmetric Negativity Biases in the Formation of Online Consumer Trust
Are Bad Reviews Stronger than Good? Asymmetric Negativity Biases in the Formation of Online Consumer Trust
Yin D, | Association for Consumer Research | 2011 ,
157
Consumer Motivation: When Initial Consumption Influences Subsequent Actions
Consumer Motivation: When Initial Consumption Influences Subsequent Actions
Finkelstein S, | Association for Consumer Research | 2011 ,
158
Cultural Values Reflected in Chinese and U.S. Advertisements: Examining the Moderating Role of Media Type and Product Characteristics
Cultural Values Reflected in Chinese and U.S. Advertisements: Examining the Moderating Role of Media Type and Product Characteristics
Zhang, J., | Association for Consumer Research | 2003 ,
159
A Dynamic Choice Process: How Choices Generate Biased Memory that Influences Future Choices
A Dynamic Choice Process: How Choices Generate Biased Memory that Influences Future Choices
Chen, C. Y., | Association for Consumer Research | 2003 ,
160
Are Drugs Substitutes or Complements for Intensive (and Expensive) Medical Treatment
Are Drugs Substitutes or Complements for Intensive (and Expensive) Medical Treatment
Yuting Zhang, | American Economic Assn | 2011 ,
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