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151
Instant Customer Base Analysis : Managerial Heuristics Often "Get It Right"
Instant Customer Base Analysis : Managerial Heuristics Often "Get It Right"
Markus Wübben and Florian v. Wangenheim, | American Marketing Association | 2008 ,
152
Holistic Package Design and Consumer Brand Impressions
Holistic Package Design and Consumer Brand Impressions
Ulrich R. Orth and Keven Malkewitz, | American Marketing Association | 2008 ,
153
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Ravindra Chitturi, | American Marketing Association | 2008 ,
154
Do Frontline Mechanisms Matter? Impact of Quality and Productivity Orientations on Unit Revenue, Efficiency, and Customer Satisfaction
Do Frontline Mechanisms Matter? Impact of Quality and Productivity Orientations on Unit Revenue, Efficiency, and Customer Satisfaction
Detelina Marinova, | American Marketing Association | 2008 ,
155
Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment
Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment
Clemens F. Köhler, | American Marketing Association | 2011 ,
156
When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters
When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters
Christian Homburg, | American Marketing Association | 2011 ,
157
Chief Marketing Officers : A Study of Their Presence in Firms' Top Management Teams
Chief Marketing Officers : A Study of Their Presence in Firms' Top Management Teams
Pravin Nath and Vijay Mahajan, | American Marketing Association | 2008 ,
158
An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior
An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior
Yu Ma, | American Marketing Association | 2011 ,
159
Preventing Digital Music Piracy : The Carrot or the Stick?
Preventing Digital Music Piracy : The Carrot or the Stick?
Rajiv K. Sinha and Naomi Mandel, | American Marketing Association | 2008 ,
160
Geographical Information Systems—Based Marketing Decisions: Effects of Alternative Visualizations on Decision Quality
Geographical Information Systems—Based Marketing Decisions: Effects of Alternative Visualizations on Decision Quality
Ana-Marija Ozimec, | American Marketing Association | 2010 ,
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1
Brno Studies in English
Masaryk University, Faculty of Arts [, ]
2
Missouri Compromise--The Thomas Amendment
Great Neck Publishing [, ]