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151
The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions
The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions
Lan Xia, | American Marketing Association | 2004 ,
152
Understanding Adolescent Intentions to Smoke: An Examination of Relationships among Social Influence, Prior Trial Behavior, and Antitobacco Campaign Advertising
Understanding Adolescent Intentions to Smoke: An Examination of Relationships among Social Influence, Prior Trial Behavior, and Antitobacco Campaign Advertising
J. Craig Andrews, | American Marketing Association | 2004 ,
153
Why We Boycott: Consumer Motivations for Boycott Participation
Why We Boycott: Consumer Motivations for Boycott Participation
Jill Gabrielle Klein, | American Marketing Association | 2004 ,
154
Gaining Compliance and Losing Weight: The Role of the Service Provider in Health Care Services
Gaining Compliance and Losing Weight: The Role of the Service Provider in Health Care Services
Stephanie Dellande, | American Marketing Association | 2004 ,
155
Consumer Response to Retailers' Use of Partially Comparative Pricing
Consumer Response to Retailers' Use of Partially Comparative Pricing
Michael J. Barone, | American Marketing Association | 2004 ,
156
Managing the Future: CEO Attention and Innovation Outcomes
Managing the Future: CEO Attention and Innovation Outcomes
Manjit S. Yadav, | American Marketing Association | 2007 ,
157
Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers
Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers
Remco Prins, | American Marketing Association | 2007 ,
158
Learning and Exit Behavior of New Entrant Discount Airlines from City-Pair Markets
Learning and Exit Behavior of New Entrant Discount Airlines from City-Pair Markets
Ashutosh Dixit, | American Marketing Association | 2007 ,
159
Neglected Outcomes of Customer Satisfaction
Neglected Outcomes of Customer Satisfaction
Xueming Luo, | American Marketing Association | 2007 ,
160
Size and Share of Customer Wallet
Size and Share of Customer Wallet
Rex Yuxing Du, | American Marketing Association | 2007 ,
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