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151
An Empirical Test of Warranty Theories in the U.S. Computer Server and Automobile Markets
An Empirical Test of Warranty Theories in the U.S. Computer Server and Automobile Markets
Junhong Chu, | American Marketing Association | 2011 ,
152
When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters
When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters
Christian Homburg, | American Marketing Association | 2011 ,
153
Expanding Business-to-Business Customer Relationships : Modeling the Customer's Upgrade Decision
Expanding Business-to-Business Customer Relationships : Modeling the Customer's Upgrade Decision
Ruth N. Bolton, | American Marketing Association | 2008 ,
154
Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success
Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success
Holger Ernst, | American Marketing Association | 2010 ,
155
Does Accommodating a Self-Serving Partner in an International Marketing Alliance Pay Off?
Does Accommodating a Self-Serving Partner in an International Marketing Alliance Pay Off?
Daniel C. Bello, | American Marketing Association | 2010 ,
156
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
C. Whan Park, | American Marketing Association | 2010 ,
157
Customer Satisfaction and Shareholder Value
Customer Satisfaction and Shareholder Value
Eugene W. Anderson, | American Marketing Association | 2004 ,
158
Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions
Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions
Sridhar Narayanan, | American Marketing Association | 2004 ,
159
Measuring Marketing Productivity: Current Knowledge and Future Directions
Measuring Marketing Productivity: Current Knowledge and Future Directions
Roland T. Rust, | American Marketing Association | 2004 ,
160
Impression Management Using Typeface Design
Impression Management Using Typeface Design
Pamela W. Henderson, | American Marketing Association | 2004 ,
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Architectural Record
McGraw-Hill Companies, Inc. [, ]
2
Atlantic Geology
Atlantic Geology [, ]
3
Aviation Week & Space Technology
McGraw-Hill Companies, Inc. [, ]
4
BMC Gastroenterology
BioMed Central [, ]
5
BMC Genetics
BioMed Central [, ]
6
BMC Genomics
BioMed Central [, ]
7
Design-Build
McGraw-Hill Companies, Inc. [, ]
8
Economic Geography
Clark University [, ]
9
Electrical World
McGraw-Hill Companies, Inc. [, ]
10
Electronic Green Journal
Electronic Green Journal [, ]
11
ENR: Engineering News-Record
McGraw-Hill Companies, Inc. [, ]
12
Forum (10566937)
CCG Inc. (Chase Communications Group) [, ]
13
JOGNN: Journal of Obstetric, Gynecologic & Neonatal Nursing
Sage Publications Inc. [, ]
14
Joint Anti-Fascist Refugee Committee v. McGrath, Attorney General, et al.
Great Neck Publishing [, ]
15
Journal of Metamorphic Geology
Blackwell Publishing Limited [, ]
16
Labour, Capital & Society
McGill University / Centre for Developing Area Studies [, ]
17
LC-GC Europe
Advanstar Communications Inc. [, ]
18
LC-GC North America
Advanstar Communications Inc. [, ]
19
Ophthalmic Genetics
Swets & Zeitlinger, BV [, ]
20
Organic Gardening
Rodale Inc. [, ]