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151
Size and Share of Customer Wallet
Size and Share of Customer Wallet
Rex Yuxing Du, | American Marketing Association | 2007 ,
152
Marketing Performance Measurement Ability and Firm Performance
Marketing Performance Measurement Ability and Firm Performance
Don O'Sullivan, | American Marketing Association | 2007 ,
153
Influence of Corporate Messages on the Product Portfolio
Influence of Corporate Messages on the Product Portfolio
Gabriel J.Biehal, | American Marketing Association | 2007 ,
154
A Theory of Intraperson Games
A Theory of Intraperson Games
Min Ding, | American Marketing Association | 2007 ,
155
The Impact of Online Reverse Auction Design on Buyer-Supplier Relationships
The Impact of Online Reverse Auction Design on Buyer-Supplier Relationships
Sandy D. Jap, | American Marketing Association | 2007 ,
156
Getting Marketers to Invest in Firm-Specific Capital
Getting Marketers to Invest in Firm-Specific Capital
David A. Griffith, | American Marketing Association | 2007 ,
157
Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance
Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance
Luigi M. De Luca, | American Marketing Association | 2007 ,
158
Making Sales Technology Effective (pp. 16-34)
Making Sales Technology Effective (pp. 16-34)
Gary K. Hunter, | American Marketing Association | 2007 ,
159
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe
Lien Lamey, | American Marketing Association | 2007 ,
160
Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement
Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement
Daniel J. Howard, | American Marketing Association | 2006 ,
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