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141
The Fading of Optimism: Temporal Changes in Expectations about Product Performance
The Fading of Optimism: Temporal Changes in Expectations about Product Performance
Monga, A., | Association for Consumer Research | 2005 ,
142
Perceived Service Quality, Customer Satisfaction, and Intentions
Perceived Service Quality, Customer Satisfaction, and Intentions
Spreng, R., | Association for Consumer Research | 2005 ,
143
The Roles of Perceived Value, Perceived Equity and Relational Commitment in a Disconfirmation Paradigm Framework: An Initial Assessment in a `Relationship-Rich' Consumption Environment
The Roles of Perceived Value, Perceived Equity and Relational Commitment in a Disconfirmation Paradigm Framework: An Initial Assessment in a `Relationship-Rich' Consumption Environment
Musa, R., | Association for Consumer Research | 2005 ,
144
What's Anthropological about Corporate Ethnography? Lessons from the Field
What's Anthropological about Corporate Ethnography? Lessons from the Field
Stolzoff, N., | Association for Consumer Research | 2005 ,
145
Local and Translocal Meanings of Technology-When Does It Matter?
Local and Translocal Meanings of Technology-When Does It Matter?
McCabe, M., | Association for Consumer Research | 2005 ,
146
Interpretive Research: Lessons from the Field and A Report from the World of Practice
Interpretive Research: Lessons from the Field and A Report from the World of Practice
Venkatesh, A., | Association for Consumer Research | 2005 ,
147
From Door Knobs to Cars: Semiotics of Technology in Advertising
From Door Knobs to Cars: Semiotics of Technology in Advertising
Denny, R., | Association for Consumer Research | 2005 ,
148
Contracting for Loyalty
Contracting for Loyalty
Fournier, S., | Association for Consumer Research | 2005 ,
149
Embedded Loyalties: A Consumer-Centric View
Embedded Loyalties: A Consumer-Centric View
Malshe, A., | Association for Consumer Research | 2005 ,
150
Contracting for Relationships
Contracting for Relationships
Fournier, S., | Association for Consumer Research | 2005 ,
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