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141
Doing Brand and Subcultural Ethnographies: Developing the Interpretive Community Concept in Consumer Research
Doing Brand and Subcultural Ethnographies: Developing the Interpretive Community Concept in Consumer Research
Steven M. Kates, | Association for Consumer Research | 2002 ,
142
Special Session Summary Telling the Difference: Consumer Evaluations of Authentic and Inauthentic Market Offerings
Special Session Summary Telling the Difference: Consumer Evaluations of Authentic and Inauthentic Market Offerings
Kent Grayson, | Association for Consumer Research | 2002 ,
143
Special Session Summary Beyond Broad Cross-Cultural Classifications: Implications For Understanding Consumer Responses
Special Session Summary Beyond Broad Cross-Cultural Classifications: Implications For Understanding Consumer Responses
Sharon Shavitt, | Association for Consumer Research | 2002 ,
144
Investigating the Role of Attachment Dimensions As Predictors of Satisfaction in Consumer-Brand Relationships
Investigating the Role of Attachment Dimensions As Predictors of Satisfaction in Consumer-Brand Relationships
Matthew Thomson, | Association for Consumer Research | 2002 ,
145
The Masculine Hegemony in Sports: Is Golf For Aladies@?
The Masculine Hegemony in Sports: Is Golf For Aladies@?
Lee McGinnis, | Association for Consumer Research | 2002 ,
146
Symbols For Sale ... At Least For Now: Symbolic Consumption in Transition Economies
Symbols For Sale ... At Least For Now: Symbolic Consumption in Transition Economies
Irvine Clarke III, | Association for Consumer Research | 2002 ,
147
The Contemporary Tourist: Is Everything Old New Again?
The Contemporary Tourist: Is Everything Old New Again?
Judy Cohen, | Association for Consumer Research | 2002 ,
148
Brand As a Relationship Partner: Gender Differences in Perspectives
Brand As a Relationship Partner: Gender Differences in Perspectives
Alokparna Basu Monga, | Association for Consumer Research | 2002 ,
149
Special Session Summary Loyalty By Design: Understanding Consumers= Reluctance to Shop When Buying Online
Special Session Summary Loyalty By Design: Understanding Consumers= Reluctance to Shop When Buying Online
Kyle B. Murray, | Association for Consumer Research | 2002 ,
150
The Fiction of No Friction: a User Skills Approach to Cognitive Lock-In
The Fiction of No Friction: a User Skills Approach to Cognitive Lock-In
Kyle B. Murray, | Association for Consumer Research | 2002 ,
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