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141
The Dilution Model: How Additional Goals Undermine the Perceived Effectiveness of a Common Means
The Dilution Model: How Additional Goals Undermine the Perceived Effectiveness of a Common Means
Zhang, Y, | Association for Consumer Research | 2007 ,
142
I'd Rather Wait 30 Days Than One Month: The Unit Effect in Time Perception
I'd Rather Wait 30 Days Than One Month: The Unit Effect in Time Perception
Zhang C.Y.Z, | Association for Consumer Research | 2011 ,
143
Understanding Consumers' Perceptions of Fashion
Understanding Consumers' Perceptions of Fashion
Zhang, J, | Association for Consumer Research | 2007 ,
144
Affect Without Cognition
Affect Without Cognition
Ma, J, | Association for Consumer Research | 2007 ,
145
The Impact of Culture Orientation on Consumption Impulsiveness and Beer Consumption
The Impact of Culture Orientation on Consumption Impulsiveness and Beer Consumption
Zhang, Y, | Association for Consumer Research | 2007 ,
146
Thinking About the Future
Thinking About the Future
Zhang, Y., | Association for Consumer Research | 2007 ,
147
Declarative and Experiential Information in Preference Judgments: The Role of Processing Fluency
Declarative and Experiential Information in Preference Judgments: The Role of Processing Fluency
Brakus, J. J., | Association for Consumer Research | 2005 ,
148
The Role of Anticipated Regret in the Endowment Effect
The Role of Anticipated Regret in the Endowment Effect
Zhang, Y., | Association for Consumer Research | 2005 ,
149
It is Up to Who I Am to Spread Positive or Negative Word of Mouth to My Best Friend
It is Up to Who I Am to Spread Positive or Negative Word of Mouth to My Best Friend
Zhang, Y., | Association for Consumer Research | 2005 ,
150
Brands as Means in Consumer Goal Systems
Brands as Means in Consumer Goal Systems
Zhang, M., | Association for Consumer Research | 2005 ,
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