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141
The ``Dark Side'' of Brand Alliances: How the Exit of Alliance Members Affects Consumer Perceptions
The ``Dark Side'' of Brand Alliances: How the Exit of Alliance Members Affects Consumer Perceptions
Woisetschlager, D.M, | Association for Consumer Research | 2008 ,
142
Cultural Paradoxes Reflected in Brand Meaning: Mcdonald=S in Shanghai China
Cultural Paradoxes Reflected in Brand Meaning: Mcdonald=S in Shanghai China
Giana M. Eckhardt, | Association for Consumer Research | 2002 ,
143
Measuring Implicit Consumer Attitudes and Predicting Brand Choice
Measuring Implicit Consumer Attitudes and Predicting Brand Choice
Michaela Wanke, | Association for Consumer Research | 2002 ,
144
The Brand Extension Evaluation Process: Insights From the Continuum Model of Impression Formation
The Brand Extension Evaluation Process: Insights From the Continuum Model of Impression Formation
Ashwani Monga, | Association for Consumer Research | 2002 ,
145
Over-Reading Into the Visual Print Ad: the Development of Weak Implicatures Among Consumers From the United States, Spain, and the Philippines
Over-Reading Into the Visual Print Ad: the Development of Weak Implicatures Among Consumers From the United States, Spain, and the Philippines
Michael A. Callow, | Association for Consumer Research | 2002 ,
146
Vouchers for Private Schooling in Colombia: Evidence from a Randomized Natural Experiment
Vouchers for Private Schooling in Colombia: Evidence from a Randomized Natural Experiment
Joshua Angrist, | American Economic Assn | 2002 ,
147
Report of the Committee on Economic Education for 2010
Report of the Committee on Economic Education for 2010
Michael Watts, | American Economic Assn | 2011 ,
148
Applying Fixed Effects to Hierarchical Segregation Models
Applying Fixed Effects to Hierarchical Segregation Models
Dina Shatnawi, | American Economic Assn | 2011 ,
149
Monopsony, Mobility, and Sex Differences in Pay: Missouri School Teachers
Monopsony, Mobility, and Sex Differences in Pay: Missouri School Teachers
Michael R, | American Economic Assn | 2011 ,
150
Superfund Cleanups and Infant Health
Superfund Cleanups and Infant Health
Janet Currie, | American Economic Assn | 2011 ,
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