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141
Advertising Claims About Search and Experiential Attributes and Their Effect on Post-Trial Evaluations of Functional versus Hedonic Products
Advertising Claims About Search and Experiential Attributes and Their Effect on Post-Trial Evaluations of Functional versus Hedonic Products
Micu, C., | Association for Consumer Research | 2006 ,
142
Bilingual Processing of Advertising from a Psycholinguistic Perspective: The Link Between Attributes Remembered and Attributes Preferred
Bilingual Processing of Advertising from a Psycholinguistic Perspective: The Link Between Attributes Remembered and Attributes Preferred
Noriega, J., | Association for Consumer Research | 2006 ,
143
The Generation Gap: A Baby Boomer vs. Gen Y Comparison of Religiosity, Consumer Values, and Advertising Appeal Effectiveness
The Generation Gap: A Baby Boomer vs. Gen Y Comparison of Religiosity, Consumer Values, and Advertising Appeal Effectiveness
Loroz, P. S., | Association for Consumer Research | 2006 ,
144
The Role of Self in Evaluation of Advertisements with Highly Attractive Models
The Role of Self in Evaluation of Advertisements with Highly Attractive Models
Pillai, R. G., | Association for Consumer Research | 2006 ,
145
`Do I Know You?': Constraints on the Recognition of the Celebrity Endorser
`Do I Know You?': Constraints on the Recognition of the Celebrity Endorser
Henderson, G. R., | Association for Consumer Research | 2006 ,
146
A Blind Mind's Eye: Perceptual Defense Mechanisms and Aschematic Visual Information
A Blind Mind's Eye: Perceptual Defense Mechanisms and Aschematic Visual Information
Brasel, S. A., | Association for Consumer Research | 2006 ,
147
Technology-Based Communication Patterns of Youth
Technology-Based Communication Patterns of Youth
Behairy, N., | Association for Consumer Research | 2006 ,
148
Consumer Watchdogs on the Internet - Protecting Consumers Against Counterfeiting
Consumer Watchdogs on the Internet - Protecting Consumers Against Counterfeiting
Simpson, L., | Association for Consumer Research | 2006 ,
149
Delivering Differentiated Experiential Branding in Web Environments
Delivering Differentiated Experiential Branding in Web Environments
LeBel, J., | Association for Consumer Research | 2006 ,
150
Consumers' Internet and Internet Consumers: Exploring Internet-Based Electronic Decision Aids
Consumers' Internet and Internet Consumers: Exploring Internet-Based Electronic Decision Aids
Merz, M., | Association for Consumer Research | 2006 ,
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