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131
When Does National Identity Matter? Two Contrasting Symbolic Meaning of Brands in Emerging Countries
When Does National Identity Matter? Two Contrasting Symbolic Meaning of Brands in Emerging Countries
Kwan M.C, | Association for Consumer Research | 2011 ,
132
The Impact of Counterfactual Mindset on Consumer Information Processing
The Impact of Counterfactual Mindset on Consumer Information Processing
Zhao G, | Association for Consumer Research | 2011 ,
133
Consumer Victimization: A Psychological Contracts Perspective
Consumer Victimization: A Psychological Contracts Perspective
Kwak H, | Association for Consumer Research | 2011 ,
134
The Effect of Schadenfreude on Choice of Conventional versus Unconventional Options
The Effect of Schadenfreude on Choice of Conventional versus Unconventional Options
Kramer T, | Association for Consumer Research | 2011 ,
135
Staying Warm in the Winter: Seeking Psychological Warmth to Reduce Physical Coldness
Staying Warm in the Winter: Seeking Psychological Warmth to Reduce Physical Coldness
Zhang Y, Risen J, | Association for Consumer Research | 2011 ,
136
``I Like Goods and I Want Them As Soon As Possible'': The Impact of Materialism on the Time-Money Trade-Off in Consumer Decisions
``I Like Goods and I Want Them As Soon As Possible'': The Impact of Materialism on the Time-Money Trade-Off in Consumer Decisions
Lembregts C, | Association for Consumer Research | 2011 ,
137
The Effects of Desire: Desire as Motivator
The Effects of Desire: Desire as Motivator
Pandelaere M, | Association for Consumer Research | 2011 ,
138
Aligning Consumers Around Low-carbon Competitiveness: Evidence from an Online Experiment
Aligning Consumers Around Low-carbon Competitiveness: Evidence from an Online Experiment
Lee J.J.-A, | Association for Consumer Research | 2011 ,
139
The Distortion of ``Objective'' Scales: A Theory of Context Effects in Sequential Judgments
The Distortion of ``Objective'' Scales: A Theory of Context Effects in Sequential Judgments
Frederick S, | Association for Consumer Research | 2011 ,
140
Small Influences with BIG Consequences: Consumer Decisions in the Wild
Small Influences with BIG Consequences: Consumer Decisions in the Wild
Cryder C, | Association for Consumer Research | 2011 ,
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