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131
Reasons for Market Evolution and Budgeting Implications
Reasons for Market Evolution and Budgeting Implications
Fang Wang and Xiao-Ping (Steven) Zhang, | American Marketing Association | 2008 ,
132
Effect of Service Transition Strategies on Firm Value
Effect of Service Transition Strategies on Firm Value
Eric (Er) Fang, | American Marketing Association | 2008 ,
133
Signaling Status with Luxury Goods: The Role of Brand Prominence
Signaling Status with Luxury Goods: The Role of Brand Prominence
Young Jee Han, | American Marketing Association | 2010 ,
134
Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects
Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects
Qi Wang, | American Marketing Association | 2010 ,
135
Critical Incidents and the Impact of Satisfaction on Customer Share
Critical Incidents and the Impact of Satisfaction on Customer Share
Jenny van Doorn and Peter C. Verhoef, | American Marketing Association | 2008 ,
136
The Long-Term Stock Market Valuation of Customer Satisfaction
The Long-Term Stock Market Valuation of Customer Satisfaction
Lerzan Aksoy, | American Marketing Association | 2008 ,
137
Customer Participation and the Trade-Off between New Product Innovativeness and Speed to Market
Customer Participation and the Trade-Off between New Product Innovativeness and Speed to Market
Eric (Er) Fang, | American Marketing Association | 2008 ,
138
Interfirm Relational Drivers of Customer Value
Interfirm Relational Drivers of Customer Value
Robert W. Palmatier, | American Marketing Association | 2008 ,
139
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
Ernst C. Osinga, | American Marketing Association | 2011 ,
140
The Fruits of Legitimacy : Why Some New Ventures Gain More from Innovation than Others
The Fruits of Legitimacy : Why Some New Ventures Gain More from Innovation than Others
Raghunath Singh Rao, | American Marketing Association | 2008 ,
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