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131
When does priming cause us to value or devalue a brand?
When does priming cause us to value or devalue a brand?
Amy dalton, | Association for Consumer Research | 2010 ,
132
Would Perceived Unfairness Lead to Regret?
Would Perceived Unfairness Lead to Regret?
Tang, F, | Association for Consumer Research | 2008 ,
133
Precommitment Bias in the Evaluation of a Single Option: The Importance of Evaluative Disposition
Precommitment Bias in the Evaluation of a Single Option: The Importance of Evaluative Disposition
Bond, S. D., | Association for Consumer Research | 2006 ,
134
Giving an "E-Human Touch" to E-Tailing: The Moderating Roles of Static Information Quantity and Consumption Motive in the Effectiveness of a Virtual Salesperson
Giving an "E-Human Touch" to E-Tailing: The Moderating Roles of Static Information Quantity and Consumption Motive in the Effectiveness of a Virtual Salesperson
Wan, F, | Association for Consumer Research | 2007 ,
135
Tea for Two: Luxury in Japanese Tea Ceremony
Tea for Two: Luxury in Japanese Tea Ceremony
Tanaka H, | Association for Consumer Research | 2011 ,
136
Multidimensional Price Comparison: The Moderating Role of Across Consumers and Across Firms Price Comparison on Perceived Fairness, Regret, and Satisfaction
Multidimensional Price Comparison: The Moderating Role of Across Consumers and Across Firms Price Comparison on Perceived Fairness, Regret, and Satisfaction
Tang, F, | Association for Consumer Research | 2007 ,
137
What's Gorgeous Consumption?
What's Gorgeous Consumption?
Tanaka, H, | Association for Consumer Research | 2007 ,
138
From Ideal to Real: How Prior Contemplation of the Ideal Can Undo Self-Favoritism
From Ideal to Real: How Prior Contemplation of the Ideal Can Undo Self-Favoritism
Carlson, K., | Association for Consumer Research | 2005 ,
139
Segmenting a Local Latino Market Using Berry=S Acculturation Taxonomy
Segmenting a Local Latino Market Using Berry=S Acculturation Taxonomy
Rachel Maldonado, | Association for Consumer Research | 2002 ,
140
In Search of an Authentic Conceptualization for Authenticity in Marketing Offerings
In Search of an Authentic Conceptualization for Authenticity in Marketing Offerings
Lin K, | Association for Consumer Research | 2011 ,
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