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131
Is Negative Brand Publicity Always Damaging? The Moderating Role of Power
Is Negative Brand Publicity Always Damaging? The Moderating Role of Power
Norton D.A, | Association for Consumer Research | 2011 ,
132
The Effects of the Menstrual Cycle on Food Appearance-related Consumption
The Effects of the Menstrual Cycle on Food Appearance-related Consumption
Saad G, | Association for Consumer Research | 2011 ,
133
Anchoring Unveiled
Anchoring Unveiled
Danilowitz J.S, | Association for Consumer Research | 2011 ,
134
Virtue, Vice, or Both? The Impact of Context-Induced Guilt on Choice and Consumption of Mixed Foods
Virtue, Vice, or Both? The Impact of Context-Induced Guilt on Choice and Consumption of Mixed Foods
Boesen-Mariani S, | Association for Consumer Research | 2011 ,
135
Information But at What Cost? The Positive and Negative Impact of Informational Social Influence
Information But at What Cost? The Positive and Negative Impact of Informational Social Influence
Majid K, | Association for Consumer Research | 2011 ,
136
The Effect of an Integrated Virtual Community on The Evaluation of an Online Store: Findings From an Internet Experiment
The Effect of an Integrated Virtual Community on The Evaluation of an Online Store: Findings From an Internet Experiment
Domma P, | Association for Consumer Research | 2011 ,
137
Hopelessly Devoted? Word-of-Mouth and Diagnosticity in a Stable Preference Context
Hopelessly Devoted? Word-of-Mouth and Diagnosticity in a Stable Preference Context
Pyle M, | Association for Consumer Research | 2011 ,
138
Your Life or Your Money: Threat Revision in Response to Taboo Trade-offs
Your Life or Your Money: Threat Revision in Response to Taboo Trade-offs
Samper A, | Association for Consumer Research | 2011 ,
139
Can Moral Identity Enhance Out-Group Brand Evaluations?: The Moderating Role of Thinking Style
Can Moral Identity Enhance Out-Group Brand Evaluations?: The Moderating Role of Thinking Style
Choi W.J, | Association for Consumer Research | 2011 ,
140
The Evolving Definition of Rationality
The Evolving Definition of Rationality
Raghunathan R, | Association for Consumer Research | 2011 ,
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