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121
The Bleeding Effect: How Interference in Advertising Messaging Influences Perceptions and Impacts Behavior
The Bleeding Effect: How Interference in Advertising Messaging Influences Perceptions and Impacts Behavior
Greenberg B, | Association for Consumer Research | 2011 ,
122
It's Better to Give Than to Receive
It's Better to Give Than to Receive
Ward M, | Association for Consumer Research | 2011 ,
123
Understanding the Impact of Parents-Provided Financial Education on the Satisfaction with Life: The Moderating and Mediating Role of Consumer Characteristics
Understanding the Impact of Parents-Provided Financial Education on the Satisfaction with Life: The Moderating and Mediating Role of Consumer Characteristics
Pashkevich V, | Association for Consumer Research | 2011 ,
124
The Drunken Idiot Bias: Consuming Alcohol Can Reduce Perceived Intelligence
The Drunken Idiot Bias: Consuming Alcohol Can Reduce Perceived Intelligence
Rick S, | Association for Consumer Research | 2011 ,
125
The Effect of Evaluation Mode on Nine-Ending Price Perception: Separate, Joint, and Sequential Evaluation
The Effect of Evaluation Mode on Nine-Ending Price Perception: Separate, Joint, and Sequential Evaluation
Chuang S.-C, | Association for Consumer Research | 2011 ,
126
Gamerz: A Videographic Study of Hardcore Xbox 360 Game Players
Gamerz: A Videographic Study of Hardcore Xbox 360 Game Players
Fleck J, | Association for Consumer Research | 2011 ,
127
What Happens between the Memory Option and the Stimulus Option? Attribute Valence and Information Retrieval in Mixed Choice
What Happens between the Memory Option and the Stimulus Option? Attribute Valence and Information Retrieval in Mixed Choice
Palmeira M, | Association for Consumer Research | 2011 ,
128
Layers of Feeling: Exploring The Complexity of Emotions
Layers of Feeling: Exploring The Complexity of Emotions
Hung I.W, | Association for Consumer Research | 2011 ,
129
The Rebound of the Forgone Alternative
The Rebound of the Forgone Alternative
Arens Z, | Association for Consumer Research | 2011 ,
130
Negative Dimensions of Brand Personality
Negative Dimensions of Brand Personality
Jiao J, | Association for Consumer Research | 2011 ,
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