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121
Children=S Use of Consumer Heuristics
Children=S Use of Consumer Heuristics
Roger Marshall, | Association for Consumer Research | 2002 ,
122
Historical Review of Advertising Targeting Mothers: Content Analysis Under Sociological Imagination of Ads in 1920S, 1950S, and 1980S
Historical Review of Advertising Targeting Mothers: Content Analysis Under Sociological Imagination of Ads in 1920S, 1950S, and 1980S
Suraj Commuri, | Association for Consumer Research | 2002 ,
123
To Do Or Not to Do: Differences in the Cognitive Availability of Action and Inaction Regrets
To Do Or Not to Do: Differences in the Cognitive Availability of Action and Inaction Regrets
Priyali Rajagopal, | Association for Consumer Research | 2002 ,
124
Trait and Situational Antecedents to Non-Consumption
Trait and Situational Antecedents to Non-Consumption
Claire Stammerjohan, | Association for Consumer Research | 2002 ,
125
Investigating Consumer Responsiveness to Service Contract Attributes: a Choice Experimental Approach
Investigating Consumer Responsiveness to Service Contract Attributes: a Choice Experimental Approach
Harmen Oppewal, | Association for Consumer Research | 2002 ,
126
Consumers' Ethical Judgments of Issue Advertising
Consumers' Ethical Judgments of Issue Advertising
Trina Sego, | Association for Consumer Research | 2002 ,
127
Special Session Summary Language and Flexibility in Thought
Special Session Summary Language and Flexibility in Thought
Nader T. Tavassoli, | Association for Consumer Research | 2002 ,
128
Special Session Summary Processes Underlying Direction and Magnitude of Context Effects: Advances in Theory and Implications For Consumer Settings
Special Session Summary Processes Underlying Direction and Magnitude of Context Effects: Advances in Theory and Implications For Consumer Settings
Herbert Bless, | Association for Consumer Research | 2002 ,
129
Special Session Summary Recent Developments in Visual Attention Research
Special Session Summary Recent Developments in Visual Attention Research
Rik Pieters, | Association for Consumer Research | 2002 ,
130
Affect As Information: the Role of Affect in Consumer Online Behaviors
Affect As Information: the Role of Affect in Consumer Online Behaviors
Lan Xia, | Association for Consumer Research | 2002 ,
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