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121
Stuck in the Past: Why Managers Persist with New Product Failures (pp. 108-121)
Stuck in the Past: Why Managers Persist with New Product Failures (pp. 108-121)
Eyal Biyalogorsky, | American Marketing Association | 2006 ,
122
Cross-Functional "Coopetition": The Simultaneous Role of Cooperation and Competition within Firms
Cross-Functional "Coopetition": The Simultaneous Role of Cooperation and Competition within Firms
Xueming Luo, | American Marketing Association | 2006 ,
123
Brand Dilution: When Do New Brands Hurt Existing Brands?
Brand Dilution: When Do New Brands Hurt Existing Brands?
Chris Pullig, | American Marketing Association | 2006 ,
124
Crossover Dreams: Consumer Responses to Ethnic-Oriented Products
Crossover Dreams: Consumer Responses to Ethnic-Oriented Products
Sonya A. Grier, | American Marketing Association | 2006 ,
125
Drivers of Brand Extension Success
Drivers of Brand Extension Success
Franziska Völckner, | American Marketing Association | 2006 ,
126
The Emergence of Dominant Designs
The Emergence of Dominant Designs
Raji Srinivasan, | American Marketing Association | 2006 ,
127
Job Satisfaction, Job Performance, and Effort: A Reexamination Using Agency Theory
Job Satisfaction, Job Performance, and Effort: A Reexamination Using Agency Theory
Markus Christen, | American Marketing Association | 2006 ,
128
How Does Enforcement Deter Gray Market Incidence?
How Does Enforcement Deter Gray Market Incidence?
Kersi D. Antia, | American Marketing Association | 2006 ,
129
Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions
Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions
Martin Spann, | American Marketing Association | 2006 ,
130
Brands as Signals: A Cross-Country Validation Study
Brands as Signals: A Cross-Country Validation Study
Tülin Erdem, | American Marketing Association | 2006 ,
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