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121
Influence of Corporate Messages on the Product Portfolio
Influence of Corporate Messages on the Product Portfolio
Gabriel J.Biehal, | American Marketing Association | 2007 ,
122
The Impact of Online Reverse Auction Design on Buyer-Supplier Relationships
The Impact of Online Reverse Auction Design on Buyer-Supplier Relationships
Sandy D. Jap, | American Marketing Association | 2007 ,
123
When to Give Up Control of Outsourced New Product Development
When to Give Up Control of Outsourced New Product Development
Stephen J. Carson, | American Marketing Association | 2007 ,
124
Advertising, Research and Development, and Systematic Risk of the Firm
Advertising, Research and Development, and Systematic Risk of the Firm
Leigh McAlister, | American Marketing Association | 2007 ,
125
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe
Lien Lamey, | American Marketing Association | 2007 ,
126
Achieving Marketing Objectives through Social Sponsorships
Achieving Marketing Objectives through Social Sponsorships
Carolyn J. Simmons, | American Marketing Association | 2006 ,
127
Influence Tactics for Effective Adaptive Selling
Influence Tactics for Effective Adaptive Selling
Richard G. McFarland, | American Marketing Association | 2006 ,
128
Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation
Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation
Gary F. Gebhardt, | American Marketing Association | 2006 ,
129
How Country Characteristics Affect the Perceived Value of Web Sites
How Country Characteristics Affect the Perceived Value of Web Sites
Jan-Benedict E. M. Steenkamp, | American Marketing Association | 2006 ,
130
Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains
Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains
Raji Srinivasan, | American Marketing Association | 2006 ,
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