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121
How the Numbers on Your Rating Scale Influence Taste Perception and Willingness to Pay
How the Numbers on Your Rating Scale Influence Taste Perception and Willingness to Pay
Antonia Mantonakis, | Association for Consumer Research | 2010 ,
122
Setting the Stage: How Frames of Reference May Be Influencing Your Behavior
Setting the Stage: How Frames of Reference May Be Influencing Your Behavior
Rebecca Hamilton, | Association for Consumer Research | 2010 ,
123
Tha Interactive Effect of Affective Forecasting and Mood on Performance and Product Goals
Tha Interactive Effect of Affective Forecasting and Mood on Performance and Product Goals
Karthik Easwar, | Association for Consumer Research | 2010 ,
124
Matching Time Perspective and Visualization Aids to Enchance New Product evaluation
Matching Time Perspective and Visualization Aids to Enchance New Product evaluation
Min Zhao, | Association for Consumer Research | 2010 ,
125
Tradeoffs in the Dark: The effect of Experience on Extrapolated Consumer Preferences
Tradeoffs in the Dark: The effect of Experience on Extrapolated Consumer Preferences
Yanliu Huang, | Association for Consumer Research | 2010 ,
126
Change Versus Comfort: How Consumers Mis-predict Their Openness to Innovation
Change Versus Comfort: How Consumers Mis-predict Their Openness to Innovation
Stacy Wood, | Association for Consumer Research | 2010 ,
127
Visualization, Imagination, and Product Choice: Affective Forecasting of Future Product Consumption and Utilization Experiences
Visualization, Imagination, and Product Choice: Affective Forecasting of Future Product Consumption and Utilization Experiences
Yanliu Huang, | Association for Consumer Research | 2010 ,
128
The Impact of Postive Affect on Cognitive Decision Making Strategies: The case of Mental Accounting
The Impact of Postive Affect on Cognitive Decision Making Strategies: The case of Mental Accounting
Yuliya A. Komarova, | Association for Consumer Research | 2010 ,
129
An Obligation to Work or an Opportunity to Play? The Influence of Task Construal and Tas Completion on Regulatory Behavior
An Obligation to Work or an Opportunity to Play? The Influence of Task Construal and Tas Completion on Regulatory Behavior
Juliano Laran, | Association for Consumer Research | 2010 ,
130
Being Indulgent and Becoming Prudent
Being Indulgent and Becoming Prudent
Danit Ein-Gar, | Association for Consumer Research | 2010 ,
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