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121
The Evolving Definition of Rationality
The Evolving Definition of Rationality
Raghunathan R, | Association for Consumer Research | 2011 ,
122
A Multivariate Segmentation Model of the Older UK Consumer Market
A Multivariate Segmentation Model of the Older UK Consumer Market
Sudbury, L, | Association for Consumer Research | 2007 ,
123
Advances in Understanding Consumers' Price Sensitivity
Advances in Understanding Consumers' Price Sensitivity
Simmons, J., | Association for Consumer Research | 2007 ,
124
The Tree of Experience in the Forest of Information: Overweighing Personal Over Vicarious Experience
The Tree of Experience in the Forest of Information: Overweighing Personal Over Vicarious Experience
Karlsson, N., | Association for Consumer Research | 2005 ,
125
Take It or Leave it?' - The Effect of Explicit Comparisons on Commitment to Purchase
Take It or Leave it?' - The Effect of Explicit Comparisons on Commitment to Purchase
Liu, W., | Association for Consumer Research | 2005 ,
126
How Stable Are Consumers' Constructed Preferences? A Contrast between Attraction and Compromise Effects
How Stable Are Consumers' Constructed Preferences? A Contrast between Attraction and Compromise Effects
Yoon, S.-O., | Association for Consumer Research | 2005 ,
127
Choice Without Preference
Choice Without Preference
Simonson, I., | Association for Consumer Research | 2005 ,
128
Dating Preferences and Speed Dating Decisions: The Relationship Between What's "Important" and What Counts
Dating Preferences and Speed Dating Decisions: The Relationship Between What's "Important" and What Counts
Sethi-Iyengar, S., | Association for Consumer Research | 2005 ,
129
Speed- and Online Dating: Insights into Preference Construction in Frequent, High Involvement, Personal Decisions
Speed- and Online Dating: Insights into Preference Construction in Frequent, High Involvement, Personal Decisions
Simonson, I., | Association for Consumer Research | 2005 ,
130
Favored Favorites: Inequalities in Equivalent Outcomes
Favored Favorites: Inequalities in Equivalent Outcomes
Nelson, L. D., | Association for Consumer Research | 2005 ,
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