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111
Conducting Consumer Research in India and China: Issues, Challenges and New Directions
Conducting Consumer Research in India and China: Issues, Challenges and New Directions
Mahi, H, | Association for Consumer Research | 2008 ,
112
Internet Tracking and Clickstream Data: Methodological Issues
Internet Tracking and Clickstream Data: Methodological Issues
Hupfer, M., | Association for Consumer Research | 2008 ,
113
Philosophy and Consumption: Discussions on Trust and Brands
Philosophy and Consumption: Discussions on Trust and Brands
Borgerson, J, | Association for Consumer Research | 2008 ,
114
Defining and Exploring Exorbitant Buying Behavior
Defining and Exploring Exorbitant Buying Behavior
Burns, A.C., | Association for Consumer Research | 2008 ,
115
When I Grow Up: The Moderating Role of Aspiration in Intergenerational Code-switching
When I Grow Up: The Moderating Role of Aspiration in Intergenerational Code-switching
Lee, S, | Association for Consumer Research | 2008 ,
116
Need for Closure and Media Use and Preference of Young Adults
Need for Closure and Media Use and Preference of Young Adults
Vermeir, I, | Association for Consumer Research | 2008 ,
117
Evaluation of Brand Alliances: Product Fit and the Moderating Role of Brand Concept Consistency
Evaluation of Brand Alliances: Product Fit and the Moderating Role of Brand Concept Consistency
Lanseng, E.J, | Association for Consumer Research | 2008 ,
118
The Persistence of Fictional Character Images beyond the Program and their Use in Celebrity Endorsement: Experimental Results from a Media Context Perspective
The Persistence of Fictional Character Images beyond the Program and their Use in Celebrity Endorsement: Experimental Results from a Media Context Perspective
Spilski, A, | Association for Consumer Research | 2008 ,
119
The Effects of Outcome versus Process-Oriented Thinking on Decision Difficulty
The Effects of Outcome versus Process-Oriented Thinking on Decision Difficulty
Thompson, D, | Association for Consumer Research | 2008 ,
120
Protection of Prior Learning in Complex Consumer Learning Environments
Protection of Prior Learning in Complex Consumer Learning Environments
Laran, J, | Association for Consumer Research | 2008 ,
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