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111
Why What It Is and Who It Goes To Matters: The Emotional and Experiential Antecedents of Product Disposal Choices
Why What It Is and Who It Goes To Matters: The Emotional and Experiential Antecedents of Product Disposal Choices
Walker, R. E., | Association for Consumer Research | 2005 ,
112
Loss Aversion: What Is It and What Does It Mean for Marketing
Loss Aversion: What Is It and What Does It Mean for Marketing
Johnson, E., | Association for Consumer Research | 2005 ,
113
Loss Aversion and Predictions of Utility
Loss Aversion and Predictions of Utility
Schkade, D., | Association for Consumer Research | 2005 ,
114
Individual Differences in Loss Aversion
Individual Differences in Loss Aversion
Goldstein, D., | Association for Consumer Research | 2005 ,
115
The Moderating Role of Goal Compatibility on the Schema Congruity Effect
The Moderating Role of Goal Compatibility on the Schema Congruity Effect
Nam, M., | Association for Consumer Research | 2005 ,
116
How Warnings Become Recommendations: Paradoxical Effects of Warning on Beliefs of Older Consumers
How Warnings Become Recommendations: Paradoxical Effects of Warning on Beliefs of Older Consumers
Yoon, C., | Association for Consumer Research | 2005 ,
117
When Do Consumers Rely on Conceptual Versus Experiential Processing Heuristics?
When Do Consumers Rely on Conceptual Versus Experiential Processing Heuristics?
Zhu, R., | Association for Consumer Research | 2005 ,
118
Exploring Experiential Processing in Consumer Contexts
Exploring Experiential Processing in Consumer Contexts
Zhu, R., | Association for Consumer Research | 2005 ,
119
Promotion Reactance: The Role of Effort-Reward Congruity
Promotion Reactance: The Role of Effort-Reward Congruity
Kivetz, R., | Association for Consumer Research | 2005 ,
120
Reactance Revisited: Why Absence Makes the Heart Grow Fonder
Reactance Revisited: Why Absence Makes the Heart Grow Fonder
Zemack-Rugar, Y., | Association for Consumer Research | 2005 ,
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