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111
The Impact of Background Lyrics on Recall of Concurrently Presented Verbal Information in an Advertising Context
The Impact of Background Lyrics on Recall of Concurrently Presented Verbal Information in an Advertising Context
G. Douglas Olsen, | Association for Consumer Research | 2002 ,
112
Small Print Versus Large Print: Consumer Evaluations of Different Rebate Ad Formats
Small Print Versus Large Print: Consumer Evaluations of Different Rebate Ad Formats
Hyeong-Min Kim, | Association for Consumer Research | 2002 ,
113
Special Session Summary Personalization and Customization: Implications For Consumer Decision Making and Behavior
Special Session Summary Personalization and Customization: Implications For Consumer Decision Making and Behavior
John Godek, | Association for Consumer Research | 2002 ,
114
Country-Of-Origin Stereotypes and the Processing of Ads: a Tomato-Field Experiment
Country-Of-Origin Stereotypes and the Processing of Ads: a Tomato-Field Experiment
Peeter W.J. Verlegh, | Association for Consumer Research | 2002 ,
115
Attitude Strength and Resistance to Persuasion
Attitude Strength and Resistance to Persuasion
Joan Scattone Spira, | Association for Consumer Research | 2002 ,
116
Special Session Summary Revise and Resubmit: Biases in Perceptions of Health Risk
Special Session Summary Revise and Resubmit: Biases in Perceptions of Health Risk
Suresh Ramanathan, | Association for Consumer Research | 2002 ,
117
Special Session Summary Market Formations: Three Empirical Investigations on the Construction of Consumer Representations
Special Session Summary Market Formations: Three Empirical Investigations on the Construction of Consumer Representations
Detlev Zwick, | Association for Consumer Research | 2002 ,
118
Consumer Search For Information in the Digital Age: an Empirical Study of Pre-Purchase Search For Automobiles
Consumer Search For Information in the Digital Age: an Empirical Study of Pre-Purchase Search For Automobiles
Lisa R. Klein, | Association for Consumer Research | 2002 ,
119
Special Session Summary Making Good of Doing Bad: Negotiating Transgressions in Consumer-Product Relationships
Special Session Summary Making Good of Doing Bad: Negotiating Transgressions in Consumer-Product Relationships
Susan Fournier, | Association for Consumer Research | 2002 ,
120
Special Session Summary Hedonic Interactions Between Choice and Consumption
Special Session Summary Hedonic Interactions Between Choice and Consumption
Klaus Wertenbroch, | Association for Consumer Research | 2002 ,
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