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111
When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters
When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters
Christian Homburg, | American Marketing Association | 2011 ,
112
Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success
Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success
Holger Ernst, | American Marketing Association | 2010 ,
113
The Last Picture Show? Timing and Order of Movie Distribution Channels
The Last Picture Show? Timing and Order of Movie Distribution Channels
Thorsten Hennig-Thurau, | American Marketing Association | 2007 ,
114
Neglected Outcomes of Customer Satisfaction
Neglected Outcomes of Customer Satisfaction
Xueming Luo, | American Marketing Association | 2007 ,
115
Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement
Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement
Daniel J. Howard, | American Marketing Association | 2006 ,
116
The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
Rajagopal Raghunathan, | American Marketing Association | 2006 ,
117
The Influence of Avatars on Online Consumer Shopping Behavior
The Influence of Avatars on Online Consumer Shopping Behavior
Martin Holzwarth, | American Marketing Association | 2006 ,
118
The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective
The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective
Christian Homburg, | American Marketing Association | 2006 ,
119
A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger Performance
A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger Performance
Christian Homburg, | American Marketing Association | 2005 ,
120
Cherry-Picking
Cherry-Picking
Edward J. Fox, | American Marketing Association | 2005 ,
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