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111
Competing Loyalty Programs : Impact of Market Saturation, Market Share, and Category Expandability
Competing Loyalty Programs : Impact of Market Saturation, Market Share, and Category Expandability
Yuping Liu and Rong Yang, | American Marketing Association | 2009 ,
112
Internet Auction Features as Quality Signals
Internet Auction Features as Quality Signals
Shibo Li, | American Marketing Association | 2009 ,
113
Brand Portfolio Strategy and Firm Performance
Brand Portfolio Strategy and Firm Performance
Neil A. Morgan and Lopo L. Rego, | American Marketing Association | 2009 ,
114
Pay What You Want : A New Participative Pricing Mechanism
Pay What You Want : A New Participative Pricing Mechanism
Ju-Young Kim, | American Marketing Association | 2009 ,
115
Product Innovations, Advertising, and Stock Returns
Product Innovations, Advertising, and Stock Returns
Shuba Srinivasan, | American Marketing Association | 2009 ,
116
Radical Innovation across Nations: The Preeminence of Corporate Culture
Radical Innovation across Nations: The Preeminence of Corporate Culture
Gerard J. Tellis, | American Marketing Association | 2009 ,
117
From the Editor
From the Editor
Ajay K. Kohli, | American Marketing Association | 2009 ,
118
Distribution Network Redesign for Marketing Competitiveness
Distribution Network Redesign for Marketing Competitiveness
Jennifer Shang, | American Marketing Association | 2009 ,
119
The Role of Leaders in Internal Marketing
The Role of Leaders in Internal Marketing
Jan Wieseke, | American Marketing Association | 2009 ,
120
Demarketing, Minorities, and National Attachment
Demarketing, Minorities, and National Attachment
Amir Grinstein and Udi Nisan, | American Marketing Association | 2009 ,
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