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111
Special Session Summary Consumers As Motivated Beings: the Influence of Self-Regulation on Judgement and Persuasion
Special Session Summary Consumers As Motivated Beings: the Influence of Self-Regulation on Judgement and Persuasion
Michel Tuan Pham, | Association for Consumer Research | 2002 ,
112
Affective Evaluations Are More Ordinal
Affective Evaluations Are More Ordinal
Pham M.T, | Association for Consumer Research | 2011 ,
113
Product Involvement vs. Product Motives as Moderators of the Effects of Ad-evoked Feelings: An Analysis of Consumer Responses to 1,100 TV Commercials
Product Involvement vs. Product Motives as Moderators of the Effects of Ad-evoked Feelings: An Analysis of Consumer Responses to 1,100 TV Commercials
Geuens M, | Association for Consumer Research | 2011 ,
114
Sustainability: A New Consumer Movement
Sustainability: A New Consumer Movement
Schmidt A, | Association for Consumer Research | 2011 ,
115
The Neglected Dimension of Affective States: New Findings on the Effects of Stress, Relaxation, Anxiety, and Arousal, on Consumer Behavior
The Neglected Dimension of Affective States: New Findings on the Effects of Stress, Relaxation, Anxiety, and Arousal, on Consumer Behavior
Pham M.T, | Association for Consumer Research | 2011 ,
116
Measuring Brand Equity: Proposal For Conceptual and Methodological Improvements
Measuring Brand Equity: Proposal For Conceptual and Methodological Improvements
Philippe Jourdan, | Association for Consumer Research | 2002 ,
117
The Limits of Fungibility: Relational Schemata and the Value of Things
The Limits of Fungibility: Relational Schemata and the Value of Things
A. Peter McGraw, | Association for Consumer Research | 2002 ,
118
Regulating Asset Price Risk
Regulating Asset Price Risk
Philippe Bacchetta, | American Economic Assn | 2011 ,
119
Financial Regulatory Reform: Challenges Ahead
Financial Regulatory Reform: Challenges Ahead
Randall S. Kroszner, | American Economic Assn | 2011 ,
120
Welfare-Enhancing Technological Change and the Growth of Obesity
Welfare-Enhancing Technological Change and the Growth of Obesity
Lakdawalla, D., | American Economic Assn | 2005 ,
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1
Behavior Analyst Today
Joseph D. Cautilli [, ]
2
Journal of Ethnographic & Qualitative Research
Michael Firmin, PhD [, ]