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101
You Get What You Pay for But I Don't: Effect of Construal Level on The Price-Quality Relationship
You Get What You Pay for But I Don't: Effect of Construal Level on The Price-Quality Relationship
Yan D, | Association for Consumer Research | 2011 ,
102
When Rewards Backfire: Customer Resistance to Loyalty Programs
When Rewards Backfire: Customer Resistance to Loyalty Programs
Roax D, | Association for Consumer Research | 2011 ,
103
Trust of the Virtual eWOM Reviewer and the Role of Gendered Self-Construal
Trust of the Virtual eWOM Reviewer and the Role of Gendered Self-Construal
Sen S, | Association for Consumer Research | 2011 ,
104
Paradise Lost: The Making of Shangri-La
Paradise Lost: The Making of Shangri-La
Belk R, | Association for Consumer Research | 2011 ,
105
Services as Social Structures: Consumer Collectives and Transformative Services Research
Services as Social Structures: Consumer Collectives and Transformative Services Research
Anderson L, | Association for Consumer Research | 2011 ,
106
It's Not Only in the Mind: Physical Actions Steer Our Thoughts
It's Not Only in the Mind: Physical Actions Steer Our Thoughts
Eelen J, | Association for Consumer Research | 2011 ,
107
The Link between Usability, Preference Reversal, and Decision Making
The Link between Usability, Preference Reversal, and Decision Making
Wen N, | Association for Consumer Research | 2011 ,
108
Retweet: A Digital Mediation on the Power of Twitter
Retweet: A Digital Mediation on the Power of Twitter
Hoffman D, | Association for Consumer Research | 2011 ,
109
Evidence for Two Faces of Pride in Consumption: Findings From Luxury Brands
Evidence for Two Faces of Pride in Consumption: Findings From Luxury Brands
McFerran B, | Association for Consumer Research | 2011 ,
110
Subliminal Prime-to-Behavior Effects
Subliminal Prime-to-Behavior Effects
Deval H, | Association for Consumer Research | 2011 ,
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