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101
Is There A "Golden" Ad? The Effect of Ad Shape and Spatial Layout of Ad Elements on Ad Preference
Is There A "Golden" Ad? The Effect of Ad Shape and Spatial Layout of Ad Elements on Ad Preference
de Heer, J., | Association for Consumer Research | 2001 ,
102
Information? Yes! Processing? No! Consumers' Use of Ethical Product Labeling
Information? Yes! Processing? No! Consumers' Use of Ethical Product Labeling
Askegaard, S., | Association for Consumer Research | 2001 ,
103
Consumer Perceptions of and Attitudes Toward Brand Names: The Effect of Morphemic Familiarity
Consumer Perceptions of and Attitudes Toward Brand Names: The Effect of Morphemic Familiarity
Lerman, D., | Association for Consumer Research | 2001 ,
104
Consistency in Consumer Preferences: Connecting Perceptions of the Product, the Person, and the Situation in Preference Schemas
Consistency in Consumer Preferences: Connecting Perceptions of the Product, the Person, and the Situation in Preference Schemas
Brechan, I., | Association for Consumer Research | 2001 ,
105
Can Product Attributes be Reduced to Affective and Cognitive Dimensions in Measuring Attitude Bases? A Cross-Cultural Confirmatory Factor Analysis
Can Product Attributes be Reduced to Affective and Cognitive Dimensions in Measuring Attitude Bases? A Cross-Cultural Confirmatory Factor Analysis
Cervellon, M. C., | Association for Consumer Research | 2001 ,
106
The Search for Information: Multiple Measures of Search & Interdependency of Search Activities
The Search for Information: Multiple Measures of Search & Interdependency of Search Activities
Lee, J., | Association for Consumer Research | 2001 ,
107
Expanding the Boundaries of Self-Prophecy: The Use of Prediction Requests in Advertising
Expanding the Boundaries of Self-Prophecy: The Use of Prediction Requests in Advertising
Grohmann, B., | Association for Consumer Research | 2001 ,
108
The Effect of Uncertainty Avoidance on Information Search, Planning and Purchases of International Vacation Travel Services
The Effect of Uncertainty Avoidance on Information Search, Planning and Purchases of International Vacation Travel Services
Money, R. B., | Association for Consumer Research | 2001 ,
109
Composite Products as Conceptual Combinations: Combinatorial Processes and Brand Evaluative Effects
Composite Products as Conceptual Combinations: Combinatorial Processes and Brand Evaluative Effects
Gill, T., | Association for Consumer Research | 2001 ,
110
Comparison of the Popularity of 9-Ending Prices in the U.S. and Poland
Comparison of the Popularity of 9-Ending Prices in the U.S. and Poland
Suri, R., | Association for Consumer Research | 2001 ,
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