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101
How Goals Affect the Impact of Product Attributes on Product Evaluation: The Role of Attribute Ability, Goal Activation and Goal-Product Fit
How Goals Affect the Impact of Product Attributes on Product Evaluation: The Role of Attribute Ability, Goal Activation and Goal-Product Fit
Xiao N, | Association for Consumer Research | 2011 ,
102
Effect of Mood on Information Processing Style and Consequent Purchasing Decisions
Effect of Mood on Information Processing Style and Consequent Purchasing Decisions
Xia, K.-N., | Association for Consumer Research | 2007 ,
103
The Effect of Unintended Information Acquisition
The Effect of Unintended Information Acquisition
Xia, L, | Association for Consumer Research | 2007 ,
104
Effect of Price Matching Guarantees on Consumers' Perceptions of Fairness
Effect of Price Matching Guarantees on Consumers' Perceptions of Fairness
Kukar-Kinney, M., | Association for Consumer Research | 2005 ,
105
The Many Routes to Price Unfairness Perceptions
The Many Routes to Price Unfairness Perceptions
Monroe, K. B., | Association for Consumer Research | 2005 ,
106
Comparison Process and Consequences of Price Fairness Perceptions
Comparison Process and Consequences of Price Fairness Perceptions
Xia, L., | Association for Consumer Research | 2005 ,
107
The Effect of Brand Alliance Portfolio on the Perceived Quality of an Unknown Brand
The Effect of Brand Alliance Portfolio on the Perceived Quality of an Unknown Brand
Xiang Fang, | Association for Consumer Research | 2002 ,
108
To Punish or to Forgive: Examining the Effects of Consumer Penalties on Perceptions and Behavioral Intentions towards the Service Provider
To Punish or to Forgive: Examining the Effects of Consumer Penalties on Perceptions and Behavioral Intentions towards the Service Provider
Xia L, | Association for Consumer Research | 2011 ,
109
Co-Branding with an Emotional Brand: Identity Threat and Coping Strategies among Loyal Consumers
Co-Branding with an Emotional Brand: Identity Threat and Coping Strategies among Loyal Consumers
Xiao N, | Association for Consumer Research | 2011 ,
110
Affect As Information: the Role of Affect in Consumer Online Behaviors
Affect As Information: the Role of Affect in Consumer Online Behaviors
Lan Xia, | Association for Consumer Research | 2002 ,
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