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101
Customer Satisfaction and Shareholder Value
Customer Satisfaction and Shareholder Value
Eugene W. Anderson, | American Marketing Association | 2004 ,
102
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
Koen Pauwels, | American Marketing Association | 2004 ,
103
Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions
Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions
Sridhar Narayanan, | American Marketing Association | 2004 ,
104
Measuring Marketing Productivity: Current Knowledge and Future Directions
Measuring Marketing Productivity: Current Knowledge and Future Directions
Roland T. Rust, | American Marketing Association | 2004 ,
105
Customer Knowledge Development: Antecedents and Impact on New Product Performance
Customer Knowledge Development: Antecedents and Impact on New Product Performance
Ashwin W. Joshi, | American Marketing Association | 2004 ,
106
Understanding Adolescent Intentions to Smoke: An Examination of Relationships among Social Influence, Prior Trial Behavior, and Antitobacco Campaign Advertising
Understanding Adolescent Intentions to Smoke: An Examination of Relationships among Social Influence, Prior Trial Behavior, and Antitobacco Campaign Advertising
J. Craig Andrews, | American Marketing Association | 2004 ,
107
Why We Boycott: Consumer Motivations for Boycott Participation
Why We Boycott: Consumer Motivations for Boycott Participation
Jill Gabrielle Klein, | American Marketing Association | 2004 ,
108
Gaining Compliance and Losing Weight: The Role of the Service Provider in Health Care Services
Gaining Compliance and Losing Weight: The Role of the Service Provider in Health Care Services
Stephanie Dellande, | American Marketing Association | 2004 ,
109
The Role of Relational Knowledge Stores in Interfirm Partnering
The Role of Relational Knowledge Stores in Interfirm Partnering
Jean L. Johnson, | American Marketing Association | 2004 ,
110
The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment
The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment
Sertan Kabadayi, | American Marketing Association | 2007 ,
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1
International Journal of Behavioral Science
Srinakharinwirot University, Behavioral Science Research Institute [, ]