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101
The Entry Strategy of Retail Firms into Transition Economies
The Entry Strategy of Retail Firms into Transition Economies
Katrijn Gielens, | American Marketing Association | 2007 ,
102
Size and Share of Customer Wallet
Size and Share of Customer Wallet
Rex Yuxing Du, | American Marketing Association | 2007 ,
103
Monitoring the Dynamics of Brand Equity Using Store-Level Data
Monitoring the Dynamics of Brand Equity Using Store-Level Data
S. Sriram, | American Marketing Association | 2007 ,
104
Using Childhood Memories to Gain Insight into Brand Meaning
Using Childhood Memories to Gain Insight into Brand Meaning
Kathryn A. Braun-LaTour, | American Marketing Association | 2007 ,
105
Uphill or Downhill? Locating the Firm on a Profit Function
Uphill or Downhill? Locating the Firm on a Profit Function
Murali K. Mantrala, | American Marketing Association | 2007 ,
106
A Theory of Intraperson Games
A Theory of Intraperson Games
Min Ding, | American Marketing Association | 2007 ,
107
Visual Representation: Implications for Decision Making (pp. 160-177)
Visual Representation: Implications for Decision Making (pp. 160-177)
Nicholas H. Lurie, | American Marketing Association | 2007 ,
108
Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance
Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance
Luigi M. De Luca, | American Marketing Association | 2007 ,
109
A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics
A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics
Bruce Cooil, | American Marketing Association | 2007 ,
110
Advertising, Research and Development, and Systematic Risk of the Firm
Advertising, Research and Development, and Systematic Risk of the Firm
Leigh McAlister, | American Marketing Association | 2007 ,
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