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101
Overall Store Price Image: the Interactive Influence of Product Consumption Span, Unit Product Price, and Shopping Basket Size
Overall Store Price Image: the Interactive Influence of Product Consumption Span, Unit Product Price, and Shopping Basket Size
Kalpesh Kaushik Desai, | Association for Consumer Research | 2002 ,
102
The Brand Extension Evaluation Process: Insights From the Continuum Model of Impression Formation
The Brand Extension Evaluation Process: Insights From the Continuum Model of Impression Formation
Ashwani Monga, | Association for Consumer Research | 2002 ,
103
Acceptance of Brand Extensions: Interactive Influences of Product Category Similarity, Typicality of Claimed Benefits, and Brand Relationship Quality
Acceptance of Brand Extensions: Interactive Influences of Product Category Similarity, Typicality of Claimed Benefits, and Brand Relationship Quality
Jong-Won Park, | Association for Consumer Research | 2002 ,
104
The Limits of Fungibility: Relational Schemata and the Value of Things
The Limits of Fungibility: Relational Schemata and the Value of Things
A. Peter McGraw, | Association for Consumer Research | 2002 ,
105
Taking Stock of Stockbrokers: Exploring Investor Decision Strategies Via Verbal Protocols
Taking Stock of Stockbrokers: Exploring Investor Decision Strategies Via Verbal Protocols
Maureen Morrin, | Association for Consumer Research | 2002 ,
106
How Descriptive Menu Labels Influence Attitudes and Repatronage
How Descriptive Menu Labels Influence Attitudes and Repatronage
Brian Wansink, | Association for Consumer Research | 2002 ,
107
Advertising=S Longitudinal Effects on Brand Attitudes: the Moderating Roles of Evaluation Goals and Attitude Confidence
Advertising=S Longitudinal Effects on Brand Attitudes: the Moderating Roles of Evaluation Goals and Attitude Confidence
Haksik Lee, | Association for Consumer Research | 2002 ,
108
Special Session Summary When Will Consumers Act on Their Attitudes?: New Directions in Attitude-Behavior Consistency
Special Session Summary When Will Consumers Act on Their Attitudes?: New Directions in Attitude-Behavior Consistency
Rebecca K. Ratner, | Association for Consumer Research | 2002 ,
109
Special Session Summary How and Why Consumers Remember Price Information
Special Session Summary How and Why Consumers Remember Price Information
Marc Vanhuele, | Association for Consumer Research | 2002 ,
110
Hearing Voices: the Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising
Hearing Voices: the Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising
Amitava Chattopadhyay, | Association for Consumer Research | 2002 ,
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