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991
The Impact of Computer Anxiety on the Evaluation of Prices on the Internet
The Impact of Computer Anxiety on the Evaluation of Prices on the Internet
Rajneesh Suri, | Association for Consumer Research | 2002 ,
992
Innovation Aesthetics: The Relationship between Category Cues, Categorization Certainty and Newness Perceptions
Innovation Aesthetics: The Relationship between Category Cues, Categorization Certainty and Newness Perceptions
Goode M, | Association for Consumer Research | 2011 ,
993
Standards and Construction of Hedonic Value
Standards and Construction of Hedonic Value
Zhu M, | Association for Consumer Research | 2011 ,
994
Do Foreign Brand Preferences Lead to Counterfeiting? Cross-Country Insights
Do Foreign Brand Preferences Lead to Counterfeiting? Cross-Country Insights
Swoboda B, | Association for Consumer Research | 2011 ,
995
The Impact of Emotions on Customers' Perception of Website Atmospheric Cues: An Empirical Cross-Cultural Investigation
The Impact of Emotions on Customers' Perception of Website Atmospheric Cues: An Empirical Cross-Cultural Investigation
Mazaheri E, | Association for Consumer Research | 2011 ,
996
The Attractiveness of New Zealand as a University Study Destination: A COO Study of Chinese Students
The Attractiveness of New Zealand as a University Study Destination: A COO Study of Chinese Students
Morrish S.C, | Association for Consumer Research | 2011 ,
997
Mixing It Up: The Effects of Cognitive Contrasting on Cognitive Resource Availability and Advertisement Recall
Mixing It Up: The Effects of Cognitive Contrasting on Cognitive Resource Availability and Advertisement Recall
Elder R.S, | Association for Consumer Research | 2011 ,
998
Can Brand Commitment be Harmful to the Brand? The Moderating Role of Psychological Contracts
Can Brand Commitment be Harmful to the Brand? The Moderating Role of Psychological Contracts
Raju S, | Association for Consumer Research | 2011 ,
999
Anchoring Unveiled
Anchoring Unveiled
Danilowitz J.S, | Association for Consumer Research | 2011 ,
1000
Is Negative Brand Publicity Always Damaging? The Moderating Role of Power
Is Negative Brand Publicity Always Damaging? The Moderating Role of Power
Norton D.A, | Association for Consumer Research | 2011 ,
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