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91
The Big Cost of Small Problems: Ironic Effects of Malfunction Severity on Enjoyment
The Big Cost of Small Problems: Ironic Effects of Malfunction Severity on Enjoyment
Brigden N, | Association for Consumer Research | 2011 ,
92
Perceived Entitativity and Accessibility-Diagnosticity As Moderators of Reciprocal Extension Effects
Perceived Entitativity and Accessibility-Diagnosticity As Moderators of Reciprocal Extension Effects
Chang J.W, | Association for Consumer Research | 2011 ,
93
Conspicous Consumption in a Recession: Trends, Motivators, and Perceptions
Conspicous Consumption in a Recession: Trends, Motivators, and Perceptions
Ordabayeva N, | Association for Consumer Research | 2011 ,
94
The Prime of Your Life: The Big Picture of Small Influences
The Prime of Your Life: The Big Picture of Small Influences
Mourey J.A, | Association for Consumer Research | 2011 ,
95
Quality and Quantity of Food Consumption: Role of Emotion and Social Capital
Quality and Quantity of Food Consumption: Role of Emotion and Social Capital
Labban A, | Association for Consumer Research | 2011 ,
96
When Small Steps Become Big Leaps: Goal-Consistency Judgments and the Illusion of Goal Progress
When Small Steps Become Big Leaps: Goal-Consistency Judgments and the Illusion of Goal Progress
Bonezzi A, | Association for Consumer Research | 2011 ,
97
Mere Proactivity Effects of Sales-related Service Offerings: A Field Experiment
Mere Proactivity Effects of Sales-related Service Offerings: A Field Experiment
Herzog W, | Association for Consumer Research | 2011 ,
98
The Effect of Cultural Orientation on Responses to Comparative Advertising
The Effect of Cultural Orientation on Responses to Comparative Advertising
Yucel-Aybat O, | Association for Consumer Research | 2011 ,
99
Adolescent Motivations to Watch Reality Television
Adolescent Motivations to Watch Reality Television
Patino A, | Association for Consumer Research | 2011 ,
100
Male Interpretation of Idealized Model Images in Advertising-A Cross Cultural Study
Male Interpretation of Idealized Model Images in Advertising-A Cross Cultural Study
Huang H.H, | Association for Consumer Research | 2011 ,
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