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91
When It Hurts to Have Good Image: Context Effects Without a Context
When It Hurts to Have Good Image: Context Effects Without a Context
Hyeong Min Kim, | Association for Consumer Research | 2002 ,
92
The Effect of Processing Strategy on the Transfer of Newly Acquired Covariation Knowledge
The Effect of Processing Strategy on the Transfer of Newly Acquired Covariation Knowledge
Jennifer Gregan-Paxton, | Association for Consumer Research | 2002 ,
93
An Implicit Measure of Price Perception: Exploring the Odd-Pricing Effect
An Implicit Measure of Price Perception: Exploring the Odd-Pricing Effect
George Y. Bizer, | Association for Consumer Research | 2002 ,
94
Special Session Summary Integrating the Consumer Into Category Assortment Design
Special Session Summary Integrating the Consumer Into Category Assortment Design
Barbara Kahn, | Association for Consumer Research | 2002 ,
95
Special Session Summary New Research on Associative Learning
Special Session Summary New Research on Associative Learning
Nader T. Tavassoli, | Association for Consumer Research | 2002 ,
96
When Do Social Sponsorships Enhance Or Dilute Equity? Fit, Message Source, and the Persistence of Effects
When Do Social Sponsorships Enhance Or Dilute Equity? Fit, Message Source, and the Persistence of Effects
Karen Becker-Olsen, | Association for Consumer Research | 2002 ,
97
Decomposed Similarity Measures in Brand Extensions
Decomposed Similarity Measures in Brand Extensions
Leif E. Hem, | Association for Consumer Research | 2002 ,
98
The Effects of Brand Commitment on the Evaluation of Competitive Brands
The Effects of Brand Commitment on the Evaluation of Competitive Brands
Sekar Raju, | Association for Consumer Research | 2002 ,
99
Consideration Sets Under Variety Seeking Conditions: an Experimental Investigation
Consideration Sets Under Variety Seeking Conditions: an Experimental Investigation
Bharadhwaj Sivakumaran, | Association for Consumer Research | 2002 ,
100
A Dual-Process Theory of Information Overload
A Dual-Process Theory of Information Overload
Gary L. Hunter, | Association for Consumer Research | 2002 ,
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