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91
Sources of Brand Personality: A Survey of Ten Brands
Sources of Brand Personality: A Survey of Ten Brands
Maehle, N, | Association for Consumer Research | 2008 ,
92
Remembering What Was New: The Role of Stimlus Novelty in Retrospective Evaluation of Experiences
Remembering What Was New: The Role of Stimlus Novelty in Retrospective Evaluation of Experiences
Bhargave, R., | Association for Consumer Research | 2008 ,
93
Getting Begets Wanting: A New Theory about Long-term Changes in Strength of Motivation
Getting Begets Wanting: A New Theory about Long-term Changes in Strength of Motivation
Vohs, K.D, | Association for Consumer Research | 2008 ,
94
The Effect of Regulatory Focus on the Anchoring Bias
The Effect of Regulatory Focus on the Anchoring Bias
Zhao, S, | Association for Consumer Research | 2008 ,
95
More Than Meets the Eye: The Influence of Implicit versus Explicit Self-Esteem on Materialism
More Than Meets the Eye: The Influence of Implicit versus Explicit Self-Esteem on Materialism
Park, J.K, | Association for Consumer Research | 2008 ,
96
The Moderate Effect of Customer's Brand Awareness on Attitude Change of a Well-Known Brand
The Moderate Effect of Customer's Brand Awareness on Attitude Change of a Well-Known Brand
Huang, J, | Association for Consumer Research | 2008 ,
97
End of Life Decision Making: Examining Factors that Lead to Planning
End of Life Decision Making: Examining Factors that Lead to Planning
Kemp, E, | Association for Consumer Research | 2008 ,
98
Developing a New Measure of Materialism
Developing a New Measure of Materialism
Atay, E.G, | Association for Consumer Research | 2008 ,
99
Making Choices Depletes the Self's Resources and Impairs Subsequent Self-Regulation
Making Choices Depletes the Self's Resources and Impairs Subsequent Self-Regulation
Nelson, N.M, | Association for Consumer Research | 2008 ,
100
I Know a ``Guy'': The Consequences of Using Social Capital to Facilitate Consumption Experiences
I Know a ``Guy'': The Consequences of Using Social Capital to Facilitate Consumption Experiences
Johnson, B, | Association for Consumer Research | 2008 ,
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