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1
A Model of Brand Evaluation Formation With Memory Based Context Effects
A Model of Brand Evaluation Formation With Memory Based Context Effects
Peter A. Dacin, | Association for Consumer Research | 2002 ,
2
Are Antecedents of Consumer Dissatisfaction and Consumer Attributions For Product Failures Universal?
Are Antecedents of Consumer Dissatisfaction and Consumer Attributions For Product Failures Universal?
Daniel Laufer, | Association for Consumer Research | 2002 ,
3
The Effect of Product Presentation Format and Product Knowledge on the Evaluation of an Interactive Product Design System
The Effect of Product Presentation Format and Product Knowledge on the Evaluation of an Interactive Product Design System
Niels Y. Vink, | Association for Consumer Research | 2002 ,
4
The Brand Extension Evaluation Process: Insights From the Continuum Model of Impression Formation
The Brand Extension Evaluation Process: Insights From the Continuum Model of Impression Formation
Ashwani Monga, | Association for Consumer Research | 2002 ,
5
Small Print Versus Large Print: Consumer Evaluations of Different Rebate Ad Formats
Small Print Versus Large Print: Consumer Evaluations of Different Rebate Ad Formats
Hyeong-Min Kim, | Association for Consumer Research | 2002 ,
6
Special Session Summary Personalization and Customization: Implications For Consumer Decision Making and Behavior
Special Session Summary Personalization and Customization: Implications For Consumer Decision Making and Behavior
John Godek, | Association for Consumer Research | 2002 ,
7
Special Session Summary Market Formations: Three Empirical Investigations on the Construction of Consumer Representations
Special Session Summary Market Formations: Three Empirical Investigations on the Construction of Consumer Representations
Detlev Zwick, | Association for Consumer Research | 2002 ,
8
Consumer Search For Information in the Digital Age: an Empirical Study of Pre-Purchase Search For Automobiles
Consumer Search For Information in the Digital Age: an Empirical Study of Pre-Purchase Search For Automobiles
Lisa R. Klein, | Association for Consumer Research | 2002 ,
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