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Stock Market Reaction on Olympic Sponsorship Announcement Using Event-study Method
Stock Market Reaction on Olympic Sponsorship Announcement Using Event-study Method
Spais, George S., | 한국마케팅과학회 | 2006 ,
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Impacts of License Choic and Organizational Sponsorship on User Interestand Development Activity in Open Source Software Projects
Impacts of License Choic and Organizational Sponsorship on User Interestand Development Activity in Open Source Software Projects
Katherine J. Stewart., | Informs | 2006 ,
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International Journal of Sports Marketing & Sponsorship
International Marketing Reports Ltd. [, ]