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1
Stock Market Reaction on Olympic Sponsorship Announcement Using Event-study Method
Stock Market Reaction on Olympic Sponsorship Announcement Using Event-study Method
Spais, George S., | 한국마케팅과학회 | 2006 ,
2
Impacts of License Choic and Organizational Sponsorship on User Interestand Development Activity in Open Source Software Projects
Impacts of License Choic and Organizational Sponsorship on User Interestand Development Activity in Open Source Software Projects
Katherine J. Stewart., | Informs | 2006 ,
3
Sport Marketing을 위한 Sponsorship Model 開發
Sport Marketing을 위한 Sponsorship Model 開發
육종술, 692.3-육75s-TD | 高麗大學校 大學院 | 1993 692.3-육75s-TD,
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International Journal of Sports Marketing & Sponsorship
International Marketing Reports Ltd. [, ]