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Customers or shellers? : The role of persuasion knowledge in customer referral
Customers or shellers? : The role of persuasion knowledge in customer referral
peeter W. J Verlegh, | Association for Consumer Research | 2004 ,
2
Country-Of-Origin Stereotypes and the Processing of Ads: a Tomato-Field Experiment
Country-Of-Origin Stereotypes and the Processing of Ads: a Tomato-Field Experiment
Peeter W.J. Verlegh, | Association for Consumer Research | 2002 ,
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