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1 Results:AA:MARK B HOUSTON AND TORSTEN HEITJANS PP:AMERICAN MARKETING ASSOCIATION 0.147 sec.
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Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Thorsten Hennig-Thurau, | American Marketing Association | 2009 ,
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