1
A Fuller Understanding of Product and Brand Relationships: Antecedents, Dimensions, and Consequences
Irwin, J. R.,
| Association for Consumer Research |
2001
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Irwin, Judith W, 747.4-I72p
| Prentice-Hall |
1989
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Michael G. Luchs,
| American Marketing Association |
2010
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Xun Wang,
| Institute of Electrical and Electronics Engineers |
2008
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Irwin P. Levin,
| Association for Consumer Research |
2004
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J.K. Goodman,
| Association for Consumer Research |
2004
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