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1
Reducing Reactance Induced Backlash Responses to Recommendations
Reducing Reactance Induced Backlash Responses to Recommendations
Zemack-Rugar, Y, | Association for Consumer Research | 2007 ,
2
Reactance Revisited: Why Absence Makes the Heart Grow Fonder
Reactance Revisited: Why Absence Makes the Heart Grow Fonder
Zemack-Rugar, Y., | Association for Consumer Research | 2005 ,
3
Is Reactance Intentional or Instinctual: Nonconscious Aspects of Reactance Response
Is Reactance Intentional or Instinctual: Nonconscious Aspects of Reactance Response
Zemack-Rugar, Y., | Association for Consumer Research | 2005 ,
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