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1
ROI for Marketing: Computing Costs is the Easy Part
ROI for Marketing: Computing Costs is the Easy Part
Duboff, R. S., | Warren, Gorham and Lamont | 2007 ,
2
China Strategy Execution: Managing Intangibles
China Strategy Execution: Managing Intangibles
Beiman, I., | Warren, Gorham and Lamont | 2007 ,
3
Fast-Track Profit Models
Fast-Track Profit Models
Anderson, S. R., | Warren, Gorham and Lamont | 2007 ,
4
Measuring and Managing the ROI of Human Capital
Measuring and Managing the ROI of Human Capital
Schiemann, W. A., | Warren, Gorham and Lamont | 2007 ,
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