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1
Brand Dilution: When Do New Brands Hurt Existing Brands?
Brand Dilution: When Do New Brands Hurt Existing Brands?
Chris Pullig, | American Marketing Association | 2006 ,
2
Conflicts in the Work-Family Interface: Links to Job Stress, Customer Service Employee Performance, and Customer Purchase Intent
Conflicts in the Work-Family Interface: Links to Job Stress, Customer Service Employee Performance, and Customer Purchase Intent
Richard G. Netemeyer, | American Marketing Association | 2005 ,
3
Price Matching Guarantees as Signals of Value: The Role of Perceived Risk and Estimate of Lowest Market Price
Price Matching Guarantees as Signals of Value: The Role of Perceived Risk and Estimate of Lowest Market Price
Dutta, S., | Association for Consumer Research | 2006 ,
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