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Marketing management
Marketing management
Dickson, Peter R., 326.18-D554m-안진홍 | The Dryden Press | 1994 326.18-D554m-안진홍,
2
Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both
Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both
Roland T. Rust, | American Marketing Association | 2002 ,
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